How To Name Your Company: A Lexical Analysis
You may have heard of the world’s largest tire company, Bridgestone. If you’ve hung around finance bros, you know investing firm Blackstone and asset manager Blackrock. You may have also heard of the hedge fund Bridgewater, and Blackwater, the crazy military-contracting juggernaut. …Wait what? Why do all of these companies have names that are… Read more »